Focusing on the importance of brand as a distinguishing factor among businesses, the new guide discusses cross-channel promotion and maintaining a consistent image and language across multiple platforms.
More information can be found at https://www.thelolaagency.com/2023/01/22/the-importance-of-brand-continuity
The latest release comes as new industry research shows 77% of consumers prefer to buy from brands they know and trust. LO:LA underscores that the brand is the face of the organization and that a consistent approach to consumer engagement can build trust and credibility.
In today’s fast-paced business landscape, brand continuity has become a crucial aspect for companies looking to establish a strong and recognizable identity. Maintaining a consistent brand across channels is essential to building a lasting connection with customers and improving business performance, LO:LA notes.
Whether it is on social media, in-store, or through advertising, customers are exposed to a brand’s message and values on a regular basis. A consistent brand message and visual identity help customers identify and remember the brand, allowing businesses to build trust and loyalty with their customers, which is critical for long-term success, according to the guide.
A spokesperson for the agency states: “Brand continuity is about making sure your message is consistent across all channels: in-store advertising; online ads; social media posts; PR materials; customer service interactions–everything should look like it comes from the same place.”
With offices in London and Los Angeles, LO:LA agency has developed a reputation for marketing agility and responsive campaign design with a strong core focus on brand work for clients. It works closely with businesses in any field to help them establish a strong online presence.
Their full range of services includes brand strategy development, brand voice work, and go-to-market planning for clients across sectors. The agency also provides full content marketing services, including web design and SEO.
Interested parties can learn more at https://www.thelolaagency.com
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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Rainier Watchdog journalist was involved in the writing and production of this article.